Adding/Updating Basic Information
It may sound like a no brainer but getting the information on your Google My Business profile right is make or break for your listing’s success. When searching for a tradie, a builder, or a service professional, customers often aren’t looking to window shop. What they need is a list of local candidates that fulfil their requirements, and by making your business information 100% accurate, they’re much more likely to land on you as their first choice.
To begin, log in to your Google My Business profile and find the Info section on the left-hand side panel. Here you can add and edit most of the data presented to a customer when they search your business.
Let’s start at the top with your business name and industry. It’s essential to make sure that the name listed on your Google My Business profile is the same as your website and social media pages, as this helps Google find and link your other platforms.
Below this, you can add a business ‘category’. Here you can list your business’s industry. Note that while adding a primary category is always recommended, you should only add additional categories if your company works in more than one sector. Below you can find an example of how we’ve kept it simple with the AroFlo GMB profile.
Next, ensure your location and service areas are correct. Google is excellent at accurately placing businesses within its Maps interface, but that doesn’t make their system immune to errors.
Using our GMB as an example, Google had no problem locating AroFlo HQ but didn’t add that our office is on the second floor of our building. Issues can also arise if your business is situated in a set of industrial warehouses that share a standard address, so keep an eye out and be sure to add any extra information to your listing where necessary.
When adding or updating your service area, be sure only to add regions that your business physically operates in. For example, our profile lists us as operating across Australia, New Zealand, and the USA, but cities and suburbs can also be added.
It may seem tempting to expand your service area to bring in more customers, but Google actively penalises businesses who falsify their service area information. Check out this post from Google for more info on what you can and cannot do.
Now, add your business hours. By drawing on information scanned from sources like your website or social media profiles, Google will often automatically add hours when creating your listing. This process isn’t always perfect, so make sure that yours are correct before moving on.
Emergency hours and holiday-specific hours are also crucial to have listed on your GMB profile, so adding them is highly recommended. Google lets you add specific services and their hours depending on your stated industry, so it’s important to have added a ‘category’ to your business before you add emergency hours.
Below this, you can add any special hours such as holidays. Many businesses forget to add these hours, which can be a significant opportunity to scoop up extra work from your less-prepared competitors.
Next, add or update your points of contact. Phone numbers and your website address are straightforward to add, but many businesses neglect to add a short name (the middle option seen below) to their profile.
Here we’ve simply entered ‘AroFlo’ as our short name and what this has done is create a short URL (https://g.page/aroflo) for our business that takes customers right to our location on Google Maps.
If your business has a long name or complicated address, this can be an easy way to help customers locate and visit your business if they didn’t find you through Google. Just send them your URL and off they go.
We’ll cover adding Products/Services to your GMB in Part 3 of this article, so for now, let’s skip down to adding business Attributes.
These options aren’t always applicable to trade, building and service businesses, but can sometimes help you outline specific things about your company that you can’t list anywhere else on your GMB profile. Attributes allow you to build on your choice of category and better define how your business operates, letting customers make a more informed decision.
Other sections, such as your business’s opening date can also be filled out but are mostly unnecessary and don’t add any customer value to your Google My Business Listing.