Make it mobile-friendly
How many times have you searched for a product or service using your phone instead of a computer recently? Mobile browsing is the new normal and if you don’t believe it, check out this study of 5 trillion website visits where 61% of total visits were on mobile. With statistics like these in mind, it’s easy to see how websites that aren’t optimised to allow easy browsing on phones are destined to fall behind their competition.
Mobile-first design helps your business website capitalise on
increasing mobile searches and win more customers as a result.
These days many modern website designs allow for what’s called ‘responsive design’, which means that your site adapts depending on whether a user is browsing on a phone, tablet or computer. This is fantastic because it covers all your bases automatically and ensures that no matter how a potential customer lands on your website, they get the best experience possible.
You can even take responsive design a step further and build your website to offer slightly different pages depending on the device used. For example, a mobile user is more likely to be searching for contact details, the services you offer, your location, or reviews of your business. Each of these can be moved further up the page when it’s loaded on mobile versus on desktop, making viewing your website more efficient for users.
If you aren’t keen on redesigning your entire website to be responsive to device differences, try to focus on mobile-first, as this will likely give you the best value versus desktop-oriented design.